Overview of Current Politics Economy Arts and Music Trends
How cities benefit from helping the music manufacture grow
September 2015
By Amy Terrill, Vice President of Public Affairs, Music Canada, Toronto, Canada, and Alex Jacob, Spokesperson, IFPI, London, United Kingdom
Music is a powerful ways of connecting people. It bridges linguistic and cultural divides, and is a vehicle for identity and expression similar no other. Collectively, the music ecosystem generates rich social, cultural and economic benefits. A recent report, The Mastering of a Music Metropolis, by the global music manufacture torso, IFPI, and its affiliate Music Canada, seeks to inspire cities around the world to cultivate a vibrant music economic system within their community and become true Music Cities.
The report provides a comprehensive framework of strategies and best practices to help cities – local authorities, businesses, community groups and the creative sector – tap into the power of music. It is a roadmap for municipalities of all sizes to reach their Music City goals, offer useful insights well-nigh how to build a stronger and more lively music community.
In one case exclusively associated with Nashville, Tennessee (USA), the term "Music City" now describes communities that have - or are encouraging - the evolution of a vibrant music economy. Music Cities can evangelize pregnant economic and employment paybacks across their long-acknowledged cultural and social benefits.
The study draws on the experiences of 22 cities on all continents and 40 in-depth interviews as well as 2 focus groups to place the opportunities and challenges associated with implementing a Music City strategy. Among the interviewees were music association leaders, music entrepreneurs including publishers, promoters and artists, municipal employees, and experts in tourism investment and economic development.
The written report identifies v essential components of a successful Music City:
- the presence of artists and musicians;
- a thriving music scene;
- available spaces and places for music;
- a receptive and engaged audience;
- and tape labels and other music-related businesses.
Music Cities also benefit from multi-level government support for music, including a broader city infrastructure conducive to the sector's development and the availability of constructive music education programs.
Music drives economic value
A vibrant music economy drives value for cities in several of import ways. It fuels job creation, economic growth, tourism development and artistic growth, and strengthens a city's brand. A strong music customs also attracts highly skilled young workers in all sectors for whom quality of life is a priority. This in turn attracts business investment.
Many have quantified the value of music to local economies. The 2013 Nashville Music Industry report 
found that the music industry helped create and sustain more than 56,000 local jobs and contributed USD5.5 billion to the local economy. In Melbourne, Commonwealth of australia, the 2012 census plant that the live music sector alone generated over AUD1 billion in spending and supported the equivalent of 116,000 annual full-time jobs. Similarly, United kingdom of great britain and northern ireland Music estimated that in 2013 music directly contributed GBP3.eight billion to the Great britain economic system and directly employed 111,000 people.
Endmost performance of AIM 21, Malaysia's equivalent of the Grammy Awards. (photo: Recording Industry Association of Malaysia (RIM))
Primal strategies to become a Music City
The report sets out vii primal strategies to become successful Music Cities.
one. Creating music-friendly and musician-friendly policies
While information technology may be impossible to industry the secret something that causes artists and musicians to get together in a city, information technology is possible to create an environment that enables musicians to do what they exercise best: make music. Access to training and educational activity programs, mentoring, music hubs or incubators equally well equally affordable housing can assistance attract and retain musicians, many of whom are on express incomes.
Earning a living as an artist has never been easy. "Information technology has never been easier to distribute a creative work. At the same time, it's never been harder to get paid for it," notes Robert Levine, past executive editor of Billboard. Professional development services for musicians non but help artists develop the skills they demand to run their business organisation and careers, they also make a municipality more music-friendly. In Bogotá (Republic of colombia) the Chamber of Commerce is developing thirty different services to assistance artists and musicians monetize their work and build their businesses.
Land-employ planning is maybe the most complex area of municipal policy affecting the development of local music economies. Urban growth and competing demands for infinite hateful many historic music venues, such as the 12 Bar in London (UK), RCA Studio A in Nashville, the Argent Dollar Room in Toronto (Canada) and the Palace Theatre in Melbourne, are under threat. Some take been saved, others take not.
Some cities take opted to designate individual buildings as heritage landmarks to protect them from developers. Others have gone further. For instance, Montreal (Canada) has saved its Quartier des Spectacles from the bulldozers past designating information technology every bit an entertainment area. The 1 square kilometer area boasts 30 venues and hosts over 40 festivals, and is actively promoted every bit the nightlife destination.
Other cities, like Melbourne, are employing the "agent of change" principle to resolve problems arising when residential developments encroach on areas with established music venues and noise becomes a nuisance. If the "amanuensis of alter "is a new residential development near a pre-existing music venue, the developer is responsible for the costs of sound attenuation. Only if the "agent of change" is the music venue and then it is responsible for these costs. This principle works well where a cluster of established music venues is threatened by encroaching residential developments.
2. Establishing a music officer or office
Navigating music-related government policies and regulations can be a meaning challenge. Some cities have established a music part or officer to act equally a single point of contact betwixt municipal authorities and the music community. For example, the Seattle Part of Motion picture + Music in the USA serves equally a one-stop shop for promoters and producers of live events, facilitating contacts with city departments (e.g. fire and police force). These offices can also assist mediate any potential areas of conflict.
3. Appointing a music advisory board
Music advisory boards are an invaluable link between the music community and City Hall. Generally composed of representatives from beyond the music customs as well as tourism and economical evolution specialists, they offer communication and can play an of import function in developing a consensus on legislative and regulatory issues. Music informational boards get in possible to road exam proposals with key stakeholders before blessing by City Hall, thereby fugitive any unforeseen backlash. Some boards, such as the Memphis Music Committee (U.s.a.) which provides a legal clinic and pre-paid health care plans for musicians, too participate in the delivery of programs to the music community.
4. Engaging the back up of the broader music community
Engaging those most affected by music strategies is disquisitional to the success of whatever music urban center just tin be challenging when information technology involves working with multiple small-scale and medium-sized businesses, each playing a different office and often only working part-time in music.
The shut cooperation of all stakeholders significantly improves the chances of developing effective regulatory and business environments that permit the music economy to thrive in the metropolis. The Paris Music Council, for example, is seeking to detect ways for the public and private sectors to work together to support artists and venues to ensure that Paris' music offerings are rich, diverse and affordable.
5. Ensuring access to spaces and places
Music needs a domicile. In fact it needs many homes. From pedagogy to rehearsal to recording to performance, a successful Music City needs a variety of quality spaces and places. Supporting a community where artists tin get started, develop their talent and shoot for the stars, requires a venue ladder – a full range of live venues, from tiny clubs to large stadiums, and everything in between.
This does not always involve new builds. Many communities have found innovative means to renovate and repurpose abandoned pic theatres, churches and other buildings.
In some cities, the public and individual sectors are working - sometimes together, sometimes separately - to build new spaces, such equally music hubs or accelerators for artists and music businesses. For instance, in Toronto, major record labels provide role space for a number of the contained labels with which they work. This is an platonic mode to share know-how.
6. Supporting audience evolution
Any successful Music City needs a receptive and engaged audition. In addition to good transportation links and effective promotion of live music events, demographics also play an important role in audience development. Many Music Cities run across large student populations as advantageous.
Tomorrow'southward music fans are developing their entertainment tastes today. Events for all historic period groups help engage younger audiences, ensuring they develop a lifelong honey of music.
7. Establishing a music tourism plan
Music tourism generates billions of dollars for cities every yr. Tourism assets include a metropolis's twelvemonth-round live music scene, festivals and historical music landmarks. Major music festivals depict large numbers of tourists. For example, in 2014, 87 bands performed at Bogotá'south Stone al Parque (Rock in the Park), attracting some 400,000 people and making information technology one of the world'southward largest music festivals.
Some cities have comprehensive music tourism strategies that involve music-based branding, promotional campaigns, social media strategies, music infrastructure investment, signage and programming.
Nashville, for example, puts music at the core of its brand. Its approach is paying off handsomely. In 2014, the city welcomed over thirteen one thousand thousand visitors who contributed more than USD5 billion in revenues and supported 50,000 jobs. The city'due south music note logo appears on buildings, souvenirs and promotional materials, and its tourist website, visitmusiccity.com, features a radio station with local artists and a wayfinding app for the public to connect with the live music scene.
Boosting a city'due south music economy brings multiple dividends: it advances creative and cultural growth, strengthens a community's social fabric, creates jobs, and boosts economic activity and tourism spending. A vibrant music economic system creates a "absurd" factor and the quality of life that makes people desire to live and work there, giving it an edge in attracting and retaining talent in all fields, businesses and investment. The guidelines proposed in The Mastering of a Music City encourage municipalities of all sizes around the world to tap into the power of their music to create more cohesive, vibrant and wealthy communities.
Source: https://www.wipo.int/wipo_magazine/en/2015/05/article_0009.html
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